Your brand's first
impression is identity.
We spend our lives deciding which brands we identify with. Brand is everything. It's an experience, a product and a service, affinity at it's best.
The misconception is that brand design is only about, well, design. But it's more than that. it's about personality and forming a human connection with the people who consume it. This is where the world of design becomes interesting. I've helped a number of new and existing brands find their voice, and convey this visually.
Building an identity starts with the feeling, and then this is reflected in the look. Developing an identity requires guidelines and discipline, this is what i can help to create.